Problem/Issue Statement
- What is the problem?
Marcus Kingo, the sole
proprietor of 1-888-JUNK-VAN, has a goal of expanding the business by
franchising while preserving its virtual business model. As the business is
vastly growing, his current process of daily operations is lacking efficiency.
This is causing a loss of customers and damaging the business’s reputation. Kingo
is in search of an IT system that can be quickly implemented, inexpensive and easily
accessible by his employees. To create long-term sustainability, Kingo must
choose an IT system that is suitable for the current business objectives and
viable for foreseeable growth.
- What is the distinction between the problems and the symptoms?
The problem is the operational
inefficiency caused by the current procedures in place. The symptoms begin with
the complaints from frustrated customers due to billing errors, clerical errors,
driver miscommunication, and loss of business. Clerical error causes the most
critical impact, there are major delays in booking reservations because of only
one live version of the database. This causes the company to lose customers and
jeopardize their reputation.
- What is the scope of the problem?
The scope of the problem lies
in the communication process of its current daily business process. As the
company’s business grows, the harder it is to ensure that information is shared
and that different functions work together effectively.
Situation Assessment
- What is the context of the problem?
Within
the environmental and facilities service industry, the waste collection segment
was a lucrative business and low entry barriers created a competitive market. Taking
into account, a study published by Icon Group International, between 2009-2014,
Canada was expected to represent the demand of 1.9% of the $129 billion latent
demand for was collection. Therefore, the IT infrastructure implemented is a
critical component in ensuring the capability of growth and efficiency.
Competition within this market was mainly based on price. Therefore to keep
internal cost down 1-888-JUNK-VAN has to implement an IT system that will
facilitate the business operations and help employees do their jobs effectively
all at a low cost.
- What are the decision criteria?
Central database with remote access: all employees
should have access to a central database to reduce
confusion and errors
User-friendly system: Staff did not have high IT
skills and Marcus Kingo did not have an IT background.
Cost: Business was too small to justify hiring an
IT worker, the system had to be easy to implement,
operate and mainly affordable.
Vendor support: This
was important and necessary for as long as the company used the system.
Flexibility and vitality: The ability to handle
the evolutionary changes in the market was essential.
Quick implementation: In a growing business time
was of essence.
List of Plausible
Alternative Courses of Action
- What are the alterative courses of action?
1) Microsoft
Office Database:
Pros:
Implemented
in a short time
Required
a small budget
Option
A: installing on a centralized server to be accessed remotely through a secure
VPN
(OR)
Option B: of local installations, which Kingo himself could easily install
Cons:
Option
A: Kingo could not implement himself and might require IT help; cost of hosting
the shared server
Option
B: This option does not allow for remote access; daily manual updates needed
2) Custom
Application:
Pros:
Build
time approximately 4 weeks
Upfront
cost is $2,000
Cons:
Upfront
cost did not include any changes or adjustments that might be required
Maintenance
cost was unpredictable
Quotes
did not include data migration cost
Custom-made
software could not be seen beforehand
Uncertainty
of needs being met by product could increase cost
Support
for custom applications were billed by the hour
3)
Google Docs:
Pros:
Allowed
remote access
Quickly
implemented and easy to use
Online
applications could be used to create essential documents
Forms
could be quickly created and shared with employees
Users
could work simultaneously on the same file
Email
distribution was supported
Free
for up to 10 user accounts with a small fee of $5 per user a month or a
$50/user a year
Cons:
Spreadsheets
could not be cross-referenced; Spreadsheet would be a single file and could
cause confusion
Lack
of formal customer support
Confidentiality
issues
Uncertainty
of Google’s action: what if they decided to cancel or suspend the service
4)
Platform as a Service:
Pros:
Users
could utilize common applications and build their own unique applications
Abiltiy
to share computing platform that was provided and hosted by a third party
Implementation
and data migration would only take about 3 days
Customization
required more time and money; hourly charge
Long
term contracts were not required
Kingo
could scale the service up or down at any point or even cancel the service with
a month’s notice
Cons:
Service
package ranged from $300-$600 monthly depending on storage space and user
licenses and applications needed
Kingo
would need to know how much of a platform he needed or how much he would be
willing to pay
Enterprise
Resource Planning (ERP) System
Pros:
Remotely
accessible
Integrates
business processes (purchasing, sales, customer service, etc.)
System
targets small and medium sized enterprises
Cons:
System
package options were costly
Package
mainly focused on modules Kingo had no need for, such as finance and production
20-25
users cost about $2,500 per user per year (license prices higher for companies
with fewer users)
- How does each of these address the key
problem?
-Microsoft Office Database would provide
the option of installing a shared server so that remote access is available.
-Custom Application would allow Kingo to
be specific about the features needed and the system could provide a central
database, remote access and mainly user friendly.
-Google Docs had a low cost for small
businesses, migration would be done in a couple of weeks and forms could be
created quickly and shared simultaneously
-Platform as a Service allowed users to
utilize common applications, remote access accessible, service could be scaled
up or down at any point, and users could share files
-Enterprise
Resource Planning System is remotely accessible, integrated business processes
Evaluation of Alternatives
As
the company’s business grows, different issues require different solutions.
What worked a year ago might not work for the company’s current growth. By
expanding the business Kingo is relying on large volumes of database, billing
information, contacts information for customers and employee payroll logs. There’s
a lot of information to keep track of, use effectively and utilizing the right
system is essential. Kingo’s goal of franchising the business requires an IT
system that can be easily transferred and facilitate the internal processes.
The right system will create the
infrastructure needed to meet Kingo’s goal.
Recommendation
- What is a quality recommendation?
A
quality recommendation would be to implement the PAAS system. The system,
despite the cost meets every criteria Kingo is looking for. Long contracts were
not required and the system could easily adapt to a growing business.
· What is a logical recommendation?
A logical recommendation would be to implement a
Microsoft Access Database. The reality is 1-888-JUNK-VAN consisted of 9 employees and the owner
Marcus Kingo. Access to the central database
would mainly be the 2 call center operators, 1 data clerk, 3 drivers and Kingo.
The system is user friendly and as employees become familiar with
the program, more intricate components
can be added if needed. It may be necessary to purchase more sophisticated
software as the business grows, and those
businesses have an advantage if all of their data is stored in access. Many other programs can accommodate data exported from access, making it easier to migrate information when the time comes.
The cost of hosting the shared server would be a fixed cost and therefore can be properly budgeted.
Presentation
- If I were presenting, how would I sum up the case?
- What key visual aids would I present?
I would present with ppt and create a
chart with all the pros and cons of each option.
- How would I “sell” the recommendation?
I would sell the recommendation by
analyzing an assumption of cost and demonstrating the simplicity of using access.
- What other delivery considerations should I keep in mind?
Delivery considerations would also be
diagrams on how this system works and how easy it would be to migrate within a short time.
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