Blogging
is growing in importance for creating market presence among other key marketing
tools such as the main company website, print ads, TV/radio, and other forms of
social media. Note that print ads and TV/radio are becoming extinct due
to cost and marketing dilution caused by the increased number of TV/radio
stations, and printed newspaper/magazine readership is way down. Blogging
has grown tremendously and businesses are seeing positive impacts. Companies
use it as another avenue of marketing as it creates exposure through social
media. If someone likes a blog they will share the link or repost it on their
social networks. Blogging increases brand awareness. Informed consumers make
purchases based on blog posts. It can generate leads and create a bigger
audience outreach. The most vital effect blogging has is the inbound link as it
creates an increase in search engine traffic which in turn creates exposure.
A
HubSpot study reports;
-Companies
that blog once or twice per month generate 70 % more leads than those who don’t
blog at all.
-Small businesses with blogs generate 126 % more leads than those
without a blog.
-81
% of US consumers trust advice and information from blogs.
-61
% of US consumers made a purchase based on a blog post.
-Websites
with blogs have 434 % more indexed pages and 97 percent more indexed links.
Business
blogging is not a simple task. It requires a company to hire someone with
creativity that can do the research and write a timely, informative and
relevant blog. Companies must create policies for blogging and manage post
information. Blog platforms allow a company to understand how the reader views
them by their comments or feedback. This platform allows a company to
communicate clear messages to its readers and make changes if necessary. Overall,
it’s a different avenue of marketing.
There
are several advantages to business blogging but most importantly it’s an
effective marketing strategy that creates revenue. Thirty seven percent of
marketers say blogs are the most valuable type of content marketing. From 2009
to 2011 the percentage of businesses with a blog grew from 48% to 65%. By 2013,
it is projected that 128 million people in the US will be blog readers. This is
huge for business as it leads a reader to visit your site. Readers are
potential customers, which in turn creates revenue. Blogging for businesses
is not an option anymore. It’s a must for a company to be able to compete, grow
and increase revenue.
http://offers.hubspot.com/marketing-benchmarks-from-7000-businesses
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