Previously,
before 2009, two major card issuers held 95% of Singapore’s micropayments
market. The Land Transport Authority (LTA) and the Network for Electronic
Transfers Singapore (NETS).
1)
LTA
Consisted of the EZ-Link fare card, which
monopolized the public transit market including rail/mass rapid transit,
ticketing, bus and taxi fare collection.
2)
NETS
CashCard which held rights to the electronic
road pricing system and dominated retail payments as well as Singapore’s
private car park schemes. This consisted of 60% market share.
Integration
of both systems was needed to provide convenience for e-payment consumers, but
there were many obstacles involved.
· Lacked
interoperability-they could not exchange data which limited growth
· Different commercial
interest of the parties involved
· Cost infrastructure and
established network of card and card readers were already in place
For
the purpose of a large-scale implementation, merging these systems was
imperative. Commonality has to be established within the commercial,
operational and technical aspects.
Background:
In
1985, NETS was part of a government initiative to drive productivity, it was set
up by a group of local banks. This initiated Singapore’s first cashless payment
platform through the nationwide Electronic Funds Transfer at Point of Sale
Network (EFTPOS)
In
1987, LTA’s single function magnetic fare card launched.
In
1996, Nets launched the CashCard; e-purse scheme using smart cards-used
primarily for payment of parking fees and ERP toll charges.
In
1998, it cost Singapore $656 million to support local currency in circulation
and the projected cost of handling cash was expected to increase to 1 billion
in 2006
In
2002, replaced its magnetic fare card with a contactless multipurpose smart
card (part of the Enhanced integrated fare system (EIFS))
Because of the EZ-link
fare card----NETS was no longer the sole provider of widely accepted stored
value facilities approved by the Monetary Authority of Singapore (MAS)
In
2003, Nets annual collection of ERP charges totaled $80 million; CashCard
payments at car parks totaled $85 million. There were 5.5 million EZ-link cards
in active circulation vs 4.5 million NETS CashCards
Singapore’s
local market card growth was at 5% and 60% of transactions in Singapore were
estimated to be cash-based.
(The
two payment modes collected; EZ Link –$974 million and CashCard $271 million)
There
was substantial competition in the retail sector from the credit and debit card.
Through
its first-mover advantage as being very significant in the merchant acquisition
through the EFTPOS network and having the largest terminal base island-wide,
its CashCard showed strong growth in retail transaction volume. Within a span
of two years the CashCard transactions grew from 102 million to 135 million.
In
2004, Nets reward loyalty program launched-to complement its core e-payments
business
Singapore
needed one platform to combine these two methods and make it more efficient for
the business and less costly for the consumers. To do this the Infocomm
Development Authority developed the Contactless e-Purse Application Standard
(CEPAS).
The
stakeholders involved were the consumers, because it would save them money and
the convenience. The government because it would decrease the cost of cash
handling and the businesses that benefited from electronic payment systems. EZ
link and NETS would benefit from one infrastructure that would help reduce
cost.
Along
with security and integrity requirements, CEPAs had to meet the
high-performance requirements of Singapore’s transit system. This included;
· Atomicity – Complete
updates or nothing at all
· Signed Certificate-Successful
verification of Signed Certificate at the Card Manager’s host proved integrity
and authenticity of transaction
· AutoLoad – If the card
was linked to a bank account or credit card it would provide balance by a
specified amount when the debit amount was insufficient
· Partial Refund – Limited
to the most recent amount debited, this was useful for retail and bus fare
transactions that required ‘at start, deduct maximum, upon end, and refund
unused amount’.
· Cumulative Debit (or
Slicing) – To reduce transaction processing overheads, debit operations for one
card were accumulated into a final amount
Consumer’s
motivation for embracing the functionality of the CEPAS system was the benefit
of using a single card for its array of transactions, which included the bus, rail
and taxi payment and retail purchases. Although, consumers were still moving at
a gradual pace to change their method of paying cash for the taxi fares as
noted by Mastercard’s survey. For the industry, contactless payments provided the
convenience for customers, which benefited merchants. There was a decrease in
queuing time that resulted in higher sales and transaction volumes due to the faster
payment efficiency provided by contactless smart cards. Overall there’s alot to
gain from the implementation of CEPAS. Risks are minimal compared to the
benefits.